
My name is Isaac Aquino and this is my blog entitled, “Environmentally Japan” which coincidentally touches two of my fortes in life—Japan and advocating the preservation of our environment. Although in no way would I ever claim expertise, let alone authority nor jurisdiction over these areas of study, I am a proponent of sustainable value, or when economic, social, and environmental production becomes greater than the opportunity cost of all consumption.
So why start a blog when there exist literally millions of other more relevant blogs out there already contributing to congestion in cyberspace? Why don’t I just shut down my computer, conserve energy, and recycle my consumerist existence?
Put simply, content-wise I see a persisting lack in quality substance on the Internet. Plus this presents as an opportunity for me to provide a more-or-less accurate de
scription and a personal account on Japan’s response to climate change while sending a positive, galvanizing message offering suggestions to alternative ways of living. It is my personal belief that many are unaware of the perils that lie ahead if we don’t address or act on this pervasive issue.
However, since this is also a personal blog, please bear with me if my accounts are a bit biased, unfounded, and utterly unwarranted as I occasionally deviate and start sharing some of my travails in this little jaunt of mine in the land flowing with sushi and sake.
So before you ponder any further and cast me away into oblivion, allow me first to make a mockery of myself (please discontinue reading if the first two paragraphs have already done the job) in the shape of a short self-introduction.
Born and raised in the Philippines, I went to pursue fine arts in college but quickly changed course, which brought me to the shores of Japan. Having my fate at the mercy of nihonjins (日本人 or Japanese people), I was left with the choice of either be labeled as just another incapacitated gaijin (外人 or foreigner/alien) in an extremely xenophobic nation or differentiate myself by deciphering the language and understanding the finer nuances. I took the road less unraveled and enrolled myself in Ritumeikan Asia Pacific University.
While juggling classes and multiple arubaitos (アルバイト or part-t
ime job) such as cleaning hotels, watching girls in bikinis as a lifeguard, bartending, modeling for hair products, being type casted on TV as a banana-eating Filipino, and yes, the inevitable English-teaching, I somehow managed to finish school and earn a college degree in business.
Soon after finishing my formal education, I found myself holding on to basically nothing but a robust network of peers and alumni without any real work experience corporate-style. So it quickly dawned on me how possessing a management education didn’t necessarily mean I had an edge compared to those who didn’t.
Not knowing what the future held in store for me, I applied for a job. And thus began my foray into the world of business, as a white-collared worker or salaryman (サラリーマン) helping the government carry out its ostensible mandate to cut carbon emissions through the promulgation of environmentally-friendly products (specifically Japanese-engineered ones) and the development of eco-technology.
The Japanese government has committed itself to a 50% reduction in carbon dioxide emissions by 2050, and yet here I am witnessing the daily atrocities caused by the unsustainable lifestyle in this part of the globe (myself included). Well-known for their excessive attention to quality and detail, their dedication to perfection has also generated tremendous amount of industrial waste to be borne by generations to come.
To balance their ecologically disastrous race for economic world domination, they have deployed a series of environmental campaigns such as “Cool Biz”, “the 34th G8 summit” which took place in Toyako (洞爺湖Tōya-ko, Lake Toya) and their very own “eco products”. As much as I give them credit for striving to attain a zero emissions society, a huge part of me remains skeptical. So let’s see where this leads us. Want to stay abreast with the changing times? Keep on reading.